Friday, August 20, 2010

Marketing A Blockbuster Movie

The purpose of marketing is to maximise the audience for a film and to therefore maximise its earnings ie to make as much money as possible.
Most blockbuster movies already have an audience. The studio has pumped millions of dollars into the movie because they already know people will go and see it Ð because it is based on a media text that already has an audience. This may be a previous film (eg Spiderman 2's audience will consist of many people who are fans of the first movie), or the source material (the first Spiderman movie was based on the comic book of the same name created by Stan Lee in 1962). However, the studios need a guarantee that the film is going to be make not just a small profit, but a comfortable one, and after spending, say $100 million dollars on a movie they will usually spend around half as much again on marketing it.

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