Content management is more than just a software tool. It is very much about the individuals involved, and the processes and the organization as a whole.
The content management process entails collecting, managing, and publishing the content by combining rules, processes, and workflows. It is a discipline that manages the timely, accurate, collaborative, iterative, and reproducible development of a web site.
Why use a content management system?
Web sites were, in the past, built and maintained by a handful of persons within a company. The process of publishing text was a fairly simple process. Most web sites were simply electronic versions of a company brochure and understanding HTML was necessary to make even simple changes to single words on the web site. This process of maintaining web sites was labor intensive and not only made it difficult for other IT departments to publish content, but interfered with the use of other IT skills and products.
Nowadays the Internet, intranets, and extranets are dynamic with internal and external information about the company and its products, business solutions, and services. This information cannot be maintained by only a few people, moreover maintaining it would take too much time to deploy as new content to the Internet.
Content within organizations and on the web continues to grow exponentially. Organizations are struggling with maintaining their web sites and locating, and sharing a variety of content. Today organizations need more than simple content delivery. Businesses need to maximize their processes and optimize their value. Improving business efficiency, reducing costs, and operating risks motivate the implementation of content management systems.
Enterprise content management helps organizations accomplish this by enabling better access to the content, optimizing their business processes, and connecting database applications with the actual people.
The content management process entails collecting, managing, and publishing the content by combining rules, processes, and workflows. It is a discipline that manages the timely, accurate, collaborative, iterative, and reproducible development of a web site.
Why use a content management system?
Web sites were, in the past, built and maintained by a handful of persons within a company. The process of publishing text was a fairly simple process. Most web sites were simply electronic versions of a company brochure and understanding HTML was necessary to make even simple changes to single words on the web site. This process of maintaining web sites was labor intensive and not only made it difficult for other IT departments to publish content, but interfered with the use of other IT skills and products.
Nowadays the Internet, intranets, and extranets are dynamic with internal and external information about the company and its products, business solutions, and services. This information cannot be maintained by only a few people, moreover maintaining it would take too much time to deploy as new content to the Internet.
Content within organizations and on the web continues to grow exponentially. Organizations are struggling with maintaining their web sites and locating, and sharing a variety of content. Today organizations need more than simple content delivery. Businesses need to maximize their processes and optimize their value. Improving business efficiency, reducing costs, and operating risks motivate the implementation of content management systems.
Enterprise content management helps organizations accomplish this by enabling better access to the content, optimizing their business processes, and connecting database applications with the actual people.
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