A CMS allows a company to realize several benefits; it
Improves customer satisfaction by having correct information
Maintains a high level of quality and consistent information on the web
Enhances productivity by permitting for content to be re-used over multiple web sites
Enhances productivity of webmasters in the areas of redesign and functionality
Results in faster response time
Facilitates controlled workflow, built up around the company's processes and policies
Leads to increased productivity among employees Meet the business goals with the requirements
Before one looks to investing in a CMS, it is important to clearly define business goals. Defining what is important to meet immediate business needs, as well as long-term goals is often cited as the most challenging of tasks for an organization. What does the business want to accomplish by implementing a CMS? The answer to this needs to reflect the long-term strategies of the organization.
To define the business goals, the organization should perform a thorough analysis and ask itself some questions that well define its requirements. You need to understand what goals and expectations you have that drives the need for a CMS. What problems will the CMS solve? What is the cause of these problems in the first place and what is the anticipated impact of the CMS on your organization?
The scope of the CMS will need to be well defined also. Boundaries for the business goals will need to be set. If the scope is too broad, too many vendors will meet the criteria. This only hampers the selection process.
After defining the business goals, the requirements need to be gathered. Your business goals should provide a clear view into the requirements. Each and every single requirement should reflect a specific business goal. It is important that not only short term requirements are met, but also future requirements should be taken into consideration when selecting a CMS.
Make sure you structure your requirements into categories, such as content creation, content management, and content delivery. This will make the list more manageable. It should cover all aspects of the CMS life cycle.
Sunday, December 6, 2009
What are the benefits of using a CMS
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